Harpo said in a statment that they hope to reach an amicable resolution on this issue. I appreciate your patience and understanding as we navigate this situation. Their aha moment is about the foundation and it will air. We love getting to hear about the ways people use their Airstream trailers, and today we want to share how Mutual of Omaha’s Aha Moment Tour transformed an Airstream trailer into a mobile recording studio and now uses it to record aha moments, life-changing moments of inspiration of people all around the country. Besides: why use the phrase at all if it wasn't an attempt to cash in on Oprah sure, Aha Moment might be common use, but "official sponsor of?" That's trademark trolling at its worst. Mutual of Omaha's 'My Aha Moment' All pricing listed on this website may be affected, and is subject to change due to the current pandemic. Fireflies & Fairytales Foundation was selected from thousands by Mutual of Omaha to be in their national 'aha' moment commercial campaign. Thats why Mutual of Omaha, along with FMLASource (R) (an affiliate of ComPsych) offers help for employers to manage leaves of absences related to the Family and Medical Leave Act (FMLA) and the Americans with Disabilities Act (ADA).
Lawyers representing Oprah claim that the Mutual of Omaha campaign may lead fans to be misled into thinking Oprah was affiliated with the company, which is not an unreasonable contention, after all, "official sponsors of the Aha Moment" would suggests just that. Leave administration costs and the financial risks associated with it can be daunting for employers. Mutual of Omaha claims that because no one opposed their trademark application, they now have the rights to use the term.
Mutual of omaha aha moment full#
This is where it gets strange: Harpo claims to own a trademark on "AHA! Moment," yet Mutual of Omaha successfully registered the full slogan "official sponsors of the Aha Moment" as a trademark in February. "As we begin our sixth Aha Moment Tour, we remain inspired by the limitless potential of life's possibilities.Oprah and a Nebraska Insurance company have become embroiled in a legal dispute over the use of the term "Aha Monent."Īfter receiving a cease and desist over its "official sponsors of the Aha Moment" campaign, Mutual of Omaha has filed a lawsuit against Harpo Productions (Oprah's production company) to protect its right to use the terms in advertising. "During the last five years, we have been deeply moved and inspired by the many aha moments people have shared from all over the nation," said John Hildenbiddle, senior vice president of brand management and public relations for Mutual of Omaha. Jeffersons aha moment came when he worked with inner city men. More than 50 commercials have been produced and aired since the campaign's inception in 2009.
Previous tours culminated in an online public vote to determine which stories to feature in Mutual of Omaha's nationwide television advertising campaign. The videos are shared socially and posted to the campaign website at /aha.
Mutual of Omaha recently interviewed One Lucky Guitar during their third annual. The Omaha, Neb.-based insurance company has decided to settle its lawsuit against Oprah Winfrey’s production company over rights to the phrase. Filed under News & Word Posted by OLG Newswire.
The commercials feature individual stories about a moment of clarity, a defining moment where you gain real wisdom-wisdom you can use to change your life. In its sixth year run, the Aha Moment Tour has captured more than 5,000 people sharing their aha moments. Mutual of Omaha may have had its own aha moment. In May, a traveling recording studio with Mutual of Omaha visited Chattanooga to record residents for the company’s aha moments ad campaign. Participants who share their personal aha moments may be featured in a new 30-second television ad, which will begin airing in spring 2016. Mutual of Omaha has withdrawn a lawsuit aimed at establishing its. Traveling more than 7,700 miles, four crewmembers will tour the country in a custom built 34-foot Airstream trailer designed as a mobile television recording studio. Is anyone other than Oprah Winfrey allowed to have an 'aha moment' Apparently so - but its best to get her blessing first. Mutual of Omaha may have had its own 'aha moment.' The insurance company has decided to settle its lawsuit against Oprah Winfrey s production company over rights to the phrase. OMAHA, NE-(Marketwired - Apr 13, 2015) - Mutual of Omaha is taking its popular Aha Moment Tour back on the road this summer, visiting 20 cities to collect real aha moments - life-changing moments of hope, inspiration and possibility - from real people across America.